With 70-85% of carts being abandoned, you're missing out on significant revenue. Most brands make the critical mistake of confusing checkout abandonment with cart abandonment, using incorrect triggers that fail to capture potential customers.

• Effective cart recovery flows should activate when items are added (not just at checkout)
• Include personalised product reminders with compelling reasons to complete the purchase
• Test different timing sequences and messaging to find your optimal recovery rate

Typically you will see a 25-40% increase in recovered revenue within the first 30 days of implementing properly configured cart abandonment flows.

As acquisition costs continue to rise and conversion rates decline, strategic email marketing becomes essential for maintaining profitability. With a potential 36:1 ROI, email is your most cost-effective channel to offset expensive paid advertising.

• Strategic flows (welcome, abandoned cart, post-purchase) create multiple touchpoints
• Regular campaigns keep your brand top-of-mind with existing customers
• Personalised content increases customer lifetime value, justifying acquisition costs

By leveraging your Email List & SMS List effectively, you can continue to grow profitably even as ad costs increase.

An outdated or ineffective welcome flow is costing you significant revenue. Well-optimised welcome flows can generate 6-7 figure annual revenue for growing brands, yet many businesses have welcome sequences that are too short or haven't been updated in years.

• Effective sequences include 4-7 emails over 7-14 days
• Each email should serve a specific purpose: brand story, bestsellers, objection handling
• Clear calls to action guide new subscribers toward their first purchase

An optimised welcome flow can see a 30-50% increase in revenue from standard ESP set ups.

Constant discounting erodes your margins and trains customers to wait for sales. There are multiple effective strategies to drive full-price purchases:

• Limited-edition product launches that create urgency
• Exclusive early access to new collections
• Value-focused content that educates on product benefits
• Social proof through customer success stories
• Authentic scarcity messaging around inventory or time-limited offers

These approaches maintain your full margins while still driving conversions, resulting in more profitable email campaigns.

With only 1-2% of cold traffic converting to purchases, capturing emails from the other 98% is crucial for long-term growth. High-converting popup forms (reaching 10%+ conversion rates) implement these key strategies:

• Offer genuine value (exclusive content, useful tools, compelling incentives)
• Appear at optimal timing (exit-intent or after meaningful engagement)
• Include clear benefit statements that answer "What's in it for me?"
• Keep form fields minimal to reduce friction

A well-optimised lead capture strategy can double or triple your list growth rate within 60 days.

The post-purchase window represents a massive opportunity – customers are 27% more likely to make another purchase within three hours of their initial buy. Most brands miss this crucial engagement period.

• Immediate cross-sell/upsell recommendations based on purchase history
• Educational content on how to best use their new products
• Strategic timing for review requests to maximise responses
• Invitation to loyalty programs to encourage repeat purchases

A comprehensive post-purchase flow can increase your average order value by 15-25% and significantly boost customer retention rates.

"Set it and forget it" is a costly mistake with automated flows. High-performing brands consistently outperform competitors through systematic optimisation:

• Review and optimise flows at least quarterly
• Implement A/B testing of critical elements (timing, subject lines, copy, design)
• Track specific performance metrics for each flow (conversion rate, revenue per recipient)
• Set improvement targets based on industry benchmarks

Regular optimisation typically increases flow performance by 20-50% annually, representing significant revenue growth with minimal additional effort.

I recommended campaign cadence of 3-4 emails per week this balances engagement with subscriber fatigue (That said it depends on the size of your list). Many brands struggle with maintaining this frequency without overwhelming their team.

• Develop a content calendar with repeatable frameworks
• Batch-create campaigns monthly rather than weekly
• Use consistent templates that can be quickly customised
• Mix promotional, educational, and relationship-building content

Each campaign should serve a specific purpose within your overall strategy: education, promotion, engagement, or retention. With the right systems, you can maintain optimal frequency without exhausting your resources.

Many e-commerce owners struggle to properly track and analyse email marketing performance. Beyond basic metrics (open rates, click rates), focus on revenue attribution:

• Set up proper UTM parameters for accurate tracking
• Ensure integration between your email platform and e-commerce platform
• Create dedicated landing pages for major campaigns
• Implement regular performance reviews with specific KPIs

Understanding which content, offers, and sending times generate the most revenue will help you continuously improve your program's ROI, which can reach 36:1 with proper optimisation.

I guarantee noticeable improvements of $30-$200k increased revenue within 90 days through:

• Higher open rates (25-35% vs industry average of 15-20%)
• Improved click-through rates (3-5% vs industry average of 1-2%)
• Better conversion rates (2-3% vs industry average of 0.5-1%)

You'll start seeing real results in as little as 14-28 days, with significant improvements by day 90 or you don't pay. This isn't just a promise - it's my guarantee.

Three key differentiators:

• Revenue Focus: I optimise for actual revenue, not vanity metrics
• Data-Driven Strategy: Every decision is based on your specific customer behaviour
• Brand Authenticity: Your emails will feel uniquely yours, not generic templates that you see everyone else use

Plus, I handle everything from strategy to implementation, requiring only minimal time from your team.

Let's begin with a free 10-minute video call where we'll:

• Review your current retention marketing performance and strategy
• Identify quick-win opportunities
• Discuss your specific goals and challenges
• Determine if we're a good fit to work together

Book your call below.

With 70-85% of carts being abandoned, you're missing out on significant revenue. Most brands make the critical mistake of confusing checkout abandonment with cart abandonment, using incorrect triggers that fail to capture potential customers.

• Effective cart recovery flows should activate when items are added (not just at checkout)
• Include personalised product reminders with compelling reasons to complete the purchase
• Test different timing sequences and messaging to find your optimal recovery rate

Typically you will see a 25-40% increase in recovered revenue within the first 30 days of implementing properly configured cart abandonment flows.

As acquisition costs continue to rise and conversion rates decline, strategic email marketing becomes essential for maintaining profitability. With a potential 36:1 ROI, email is your most cost-effective channel to offset expensive paid advertising.

• Strategic flows (welcome, abandoned cart, post-purchase) create multiple touchpoints
• Regular campaigns keep your brand top-of-mind with existing customers
• Personalised content increases customer lifetime value, justifying acquisition costs

By leveraging your Email List & SMS List effectively, you can continue to grow profitably even as ad costs increase.

An outdated or ineffective welcome flow is costing you significant revenue. Well-optimised welcome flows can generate 6-7 figure annual revenue for growing brands, yet many businesses have welcome sequences that are too short or haven't been updated in years.

• Effective sequences include 4-7 emails over 7-14 days
• Each email should serve a specific purpose: brand story, bestsellers, objection handling
• Clear calls to action guide new subscribers toward their first purchase

An optimised welcome flow can see a 30-50% increase in revenue from standard ESP set ups.

Constant discounting erodes your margins and trains customers to wait for sales. There are multiple effective strategies to drive full-price purchases:

• Limited-edition product launches that create urgency
• Exclusive early access to new collections
• Value-focused content that educates on product benefits
• Social proof through customer success stories
• Authentic scarcity messaging around inventory or time-limited offers

These approaches maintain your full margins while still driving conversions, resulting in more profitable email campaigns.

With only 1-2% of cold traffic converting to purchases, capturing emails from the other 98% is crucial for long-term growth. High-converting popup forms (reaching 10%+ conversion rates) implement these key strategies:

• Offer genuine value (exclusive content, useful tools, compelling incentives)
• Appear at optimal timing (exit-intent or after meaningful engagement)
• Include clear benefit statements that answer "What's in it for me?"
• Keep form fields minimal to reduce friction

A well-optimised lead capture strategy can double or triple your list growth rate within 60 days.

The post-purchase window represents a massive opportunity – customers are 27% more likely to make another purchase within three hours of their initial buy. Most brands miss this crucial engagement period.

• Immediate cross-sell/upsell recommendations based on purchase history
• Educational content on how to best use their new products
• Strategic timing for review requests to maximise responses
• Invitation to loyalty programs to encourage repeat purchases

A comprehensive post-purchase flow can increase your average order value by 15-25% and significantly boost customer retention rates.

"Set it and forget it" is a costly mistake with automated flows. High-performing brands consistently outperform competitors through systematic optimisation:

• Review and optimise flows at least quarterly
• Implement A/B testing of critical elements (timing, subject lines, copy, design)
• Track specific performance metrics for each flow (conversion rate, revenue per recipient)
• Set improvement targets based on industry benchmarks

Regular optimisation typically increases flow performance by 20-50% annually, representing significant revenue growth with minimal additional effort.

I recommended campaign cadence of 3-4 emails per week this balances engagement with subscriber fatigue (That said it depends on the size of your list). Many brands struggle with maintaining this frequency without overwhelming their team.

• Develop a content calendar with repeatable frameworks
• Batch-create campaigns monthly rather than weekly
• Use consistent templates that can be quickly customised
• Mix promotional, educational, and relationship-building content

Each campaign should serve a specific purpose within your overall strategy: education, promotion, engagement, or retention. With the right systems, you can maintain optimal frequency without exhausting your resources.

Many e-commerce owners struggle to properly track and analyse email marketing performance. Beyond basic metrics (open rates, click rates), focus on revenue attribution:

• Set up proper UTM parameters for accurate tracking
• Ensure integration between your email platform and e-commerce platform
• Create dedicated landing pages for major campaigns
• Implement regular performance reviews with specific KPIs

Understanding which content, offers, and sending times generate the most revenue will help you continuously improve your program's ROI, which can reach 36:1 with proper optimisation.

I guarantee noticeable improvements of $30-$200k increased revenue within 90 days through:

• Higher open rates (25-35% vs industry average of 15-20%)
• Improved click-through rates (3-5% vs industry average of 1-2%)
• Better conversion rates (2-3% vs industry average of 0.5-1%)

You'll start seeing real results in as little as 14-28 days, with significant improvements by day 90 or you don't pay. This isn't just a promise - it's my guarantee.

Three key differentiators:

• Revenue Focus: I optimise for actual revenue, not vanity metrics
• Data-Driven Strategy: Every decision is based on your specific customer behaviour
• Brand Authenticity: Your emails will feel uniquely yours, not generic templates that you see everyone else use

Plus, I handle everything from strategy to implementation, requiring only minimal time from your team.

Let's begin with a free 10-minute video call where we'll:

• Review your current retention marketing performance and strategy
• Identify quick-win opportunities
• Discuss your specific goals and challenges
• Determine if we're a good fit to work together

Book your call below.